Data-Driven (Bad) Decision-Making

Data-Driven (Bad) Decision-Making

This is the first in a series of posts on the benefits and pitfalls of relying on data to drive your marketing decisions. In 2014, Pinterest noticed an interesting trend in their user browsing data. It turned out that many women on the site were using it to get ideas...

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A guide to AdWords Scripts.

A guide to AdWords Scripts.

AdWords Scripts: Your first steps Back before 2012 there were two kinds of AdWords Advertisers: those that had API access and the team of developers required to take advantage of it, and those that did not. This precious resource was governed by a usage quota, and...

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