Creating connections.
Driving performance.

Strategy and Planning

Relationship Marketing • Targeting & Segmentation • Database & List Management • Analytics & Reporting • Business Planning • Program Management • Offer & Testing • Strategy • Creative Strategy

We turn pain points into plans. Whether you know what you want or just know what’s not working, we help translate needs into actionable strategies—to achieve tangible, measurable results.

Some of the work we’re doing today:

  • Customer journey planning
  • Go-to-market planning and execution
  • High-touch, high-value acquisition campaigns
  • Content strategy and development
  • Program strategy
  • Persona development
  • Campaign One 81%
  • Campaign Two 63%
  • Campaign Three 37%

Digital Marketing

Paid Search, Display & Video (YouTube) Campaign Management • Experimental Design & Predictive Modeling • Campaign Analytics • Optimization & Testing • Google Certified Specialists

We’re SEO whisperers and PPC campaign masterminds. In a competitive landscape, we help you find relevance, capture attention—and constantly optimize for better results.  

Some of the work we’re doing today:

  • Strategy and execution for global paid search,  display, and video campaigns
  • Predictive modeling, web analytics, and business insights
  • SEO and website conversion optimization and testing
  • Paid social campaigns
  • Campaign One 81%
  • Campaign Two 63%
  • Campaign Three 37%

Creative Services

DM, Email, Catalog, Digital • Event Collateral & Marketing • Page Layout & UX Design • Creative Project Management • Print Production, Printing & Fulfillment Management • HTML Development • Design & Copy Services

Strong creative makes your customers think—and feel. We’re pros at finding the right balance between intellect and emotion. Acquisition, retention, new customer onboarding, loyalty, and more. You name it, we’ve done it.

  • B2B and B2C multi-channel campaigns
  • Customer journey visualizations
  • Global event creative & collateral
  • Dynamic, triggered email campaigns
  • Direct mail, print, and in-store creative
  • Creative standards and best practices guides
Featured Articles

My team in Prague worked seamlessly with Firewood Marketing on a variety of eCRM programs. The creative was on-brand, highly effective, and delivered 100% on schedule and budget—allowing us to meet our aggressive revenue goals.

Sean Gaddis, AVG
I am delighted with your work and think you guys deserve a world of credit here. You truly nailed this project – with a very short timeline – and my stock in you has quadrupled (if you were on NASDAQ you’d be my top pick).
Lisa Oda, Upwork
Simply put, the Firewood Marketing team is my go-to resource for collaborative strategy and creative teams.  They're one of my favorite partners!
Shawn Mielke, Google

Firewood's embedded team model is brilliant. They 'parachuted' into our very entrepreneurial organization and immediately started adding real, tangible value with marketing strategy, creative and project management expertise. The team was tailor-made for our business.

Brett Willms, Gusto