Firewood Certified as Women/Minority Business Enterprise

Agency completes verification process with California Public Utilities Commission

Firewood Marketing announced today that it has been officially certified as a Women/Minority Business Enterprise (WMBE) by the California Public Utilities Commission (CPUC).

The WMBE certification process is rigorous and includes verification of the firm’s fiscal health and operational stability, a site visit to the business, and a thorough review of the majority owner’s qualifying characteristics.

Firewood qualified for the certification through the majority ownership of the husband and wife team of Lanya Zambrano and Juan Zambrano, a first generation Mexican American.

“As companies look to diversify their suppliers, we wanted to share Firewood’s story and get involved in this certification program that recognizes women and minority-owned businesses across California,” said Lanya Zambrano, co-founder of Firewood. “Applying for this certification also reflects our broader commitment to encouraging diversity and inclusion, particularly within the advertising and marketing industry.”

Women, minority, LGBTQ+, and disabled veteran-owned businesses are invited to apply to join the diversity supplier program. Learn more and search a list of certified providers at


Applying for this certification also reflects our broader commitment to encouraging diversity and inclusion...

About Firewood Team

Firewood is a global digital marketing agency founded on the idea that good people are good business. With a model that focuses on speed, quality, and value, it partners with top tech brands, startups, and Fortune 500 companies—including Google, LinkedIn, Facebook, VMware, Salesforce, Cummins, and other key clients—providing strategy and insights, creative, performance media, events, and technology services. Firewood was named an Ad Age Best Place to Work 2020, ranking No. 13 of the Top 25 (201+ employees). Firewood was also ranked No.1 on the list of largest advertising, marketing, and PR agencies in Silicon Valley by the Silicon Valley Business Journal (2019), and No. 6 (large agencies) on the Adweek 100 Fastest Growing Agencies (2019) list. Founded in 2010, Firewood is headquartered in San Francisco with seven offices in four countries and nearly 400 employees. In October 2019, Firewood merged with global creative production company MediaMonks to become the digital marketing arm of S4 Capital (SFOR.L). Learn more at