SAN FRANCISCO (Feb. 11, 2020) – Global digital marketing agency Firewood has expanded its senior leadership team by promoting Jennifer Fey to senior vice president, digital media.
Fey will continue to oversee media operations and client servicing, and will help drive new and expanded digital media programs for companies. Firewood’s media team currently works with clients including Google, Facebook, LinkedIn, Salesforce, VMware, and Cummins.
Firewood’s growing digital media practice serves brands looking for paid and organic growth marketing to attract and retain customers. The practice offers a mix of performance marketing services, established and emerging platform media strategy, site side analytics, business intelligence, and strategic content design. The team also offers deep experience in brand safety strategies and data protection methodologies for complex media programs.
“Firewood’s model is different because we don’t rely on the commission-based model of traditional agencies,” said Fey. “We focus on having an expert and collaborative team drive the media strategy, with support from our larger organization to help scale for growth. I’m excited to become even more engaged with our clients and other partners looking for new approaches to digital media.”
“Jennifer and her team are experts at understanding a client’s brand and business, and using insights to drive more efficient models of media strategy,” added Firewood CEO Juan Zambrano. “Her leadership will help us expand our digital media capabilities and will support even more growth for clients.”
Jennifer joined Firewood in 2018 as vice president of digital media. She has more than 20 years of digital experience with combined strengths in performance media, customer experience, SEO, web ecosystems, customer relationship management, social, and enterprise marketing technology. In addition to her work with Firewood clients, she has produced creative and technical work for some of the world’s most respected brands including Apple, Google, Stanford Healthcare, and the United Nations.
Firewood is a global digital marketing agency founded on the idea that good people are good business. With a model that focuses on speed, quality, and value, it partners with top tech brands, startups, and Fortune 500 companies—including Google, LinkedIn, Facebook, VMware, Salesforce, Cummins, and other key clients—providing strategy and insights, creative, performance media, events, and technology services. Firewood was named an Ad Age Best Place to Work 2020, ranking No. 13 of the Top 25 (201+ employees). Firewood was also ranked No.1 on the list of largest advertising, marketing, and PR agencies in Silicon Valley by the Silicon Valley Business Journal (2019), and No. 6 (large agencies) on the Adweek 100 Fastest Growing Agencies (2019) list. Founded in 2010, Firewood is headquartered in San Francisco with seven offices in four countries and nearly 400 employees. In October 2019, Firewood merged with global creative production company MediaMonks to become the digital marketing arm of S4 Capital (SFOR.L). Learn more at http://www.firewoodmarketing.com.