SAN FRANCISCO (Feb. 11, 2020) – Global digital marketing agency Firewood has expanded its senior leadership team by promoting Jennifer Fey to senior vice president, digital media.
Fey will continue to oversee media operations and client servicing, and will help drive new and expanded digital media programs for companies. Firewood’s media team currently works with clients including Google, Facebook, LinkedIn, Salesforce, VMware, and Cummins.
Firewood’s growing digital media practice serves brands looking for paid and organic growth marketing to attract and retain customers. The practice offers a mix of performance marketing services, established and emerging platform media strategy, site side analytics, business intelligence, and strategic content design. The team also offers deep experience in brand safety strategies and data protection methodologies for complex media programs.
“Firewood’s model is different because we don’t rely on the commission-based model of traditional agencies,” said Fey. “We focus on having an expert and collaborative team drive the media strategy, with support from our larger organization to help scale for growth. I’m excited to become even more engaged with our clients and other partners looking for new approaches to digital media.”
“Jennifer and her team are experts at understanding a client’s brand and business, and using insights to drive more efficient models of media strategy,” added Firewood CEO Juan Zambrano. “Her leadership will help us expand our digital media capabilities and will support even more growth for clients.”
Jennifer joined Firewood in 2018 as vice president of digital media. She has more than 20 years of digital experience with combined strengths in performance media, customer experience, SEO, web ecosystems, customer relationship management, social, and enterprise marketing technology. In addition to her work with Firewood clients, she has produced creative and technical work for some of the world’s most respected brands including Apple, Google, Stanford Healthcare, and the United Nations.