10. Use full-bleed photos to create atmosphere
Let’s say your presentation uses lots of text-based information, charts, and diagrams. It’s slide after slide of dense content. One way to break it up—and give your audience a break—is to use a photograph that covers an entire slide. Use just one photo, not a photo collage. The right photo will refresh their attention (and eyes), and give you an opportunity to inspire your audience.
Avoid cliché photos and illustrations. There are some images that have been so overdone they should simply be avoided. For example, shaking hands for partnership, hands holding a sapling for growth, or puzzle pieces for integration.
Ideally, if you use these guidelines, your presentations will be more professional and effective. Remember, being a master presenter isn’t hard. It’s largely a matter of having confidence in the content you’re presenting—confidence that comes from planning ahead and paying attention to the process.