Has the world of app ads ever seemed liked a black box that requires a lot of expertise—in terms of ad trafficking and asset creation—and leaves you in the dark about how to drive the maximum installs or in-app user engagement? Fret not! The answer lies in App campaigns. They use Google machine learning technology to help you find the users that matter the most (for your app) based on defined goals across Google Search, Google Play, YouTube, and over 3 million sites and apps—all within one campaign. Simply add a few lines of text, a bid, some creative assets (HTML5, animated and static image ads and video), and the rest is optimized by the machine learning algorithm to help your users find you.
It’s a straightforward process, and you’re not required to create individual ads, which makes the campaign setup easier. Here’s a summary of steps to get you started with your first App campaign:
Voilà! You are all set to advertise your app and reach out to a huge pool of targeted users in minutes.
As with every successful marketing strategy, the world of App campaigns has solutions covering the entire length of the product life cycle: awareness, adoption, and engagement. Here are a few ideas to consider:
Now that you are armed with some insights into getting started on your App campaign, here are a few closing suggestions:
Now you’re all set to let Google machine learning algorithms drive the maximum number of installs or in-app user actions for your app, so sit back and relax.