Our Season of Giving: Supporting Employee-Nominated Nonprofits

We are honored to be partnering with organizations that are supporting individuals with disabilities, feeding those that are food-insecure, and relieving isolation among the elderly.


It’s Our Season of Giving


As part of our annual Season of Giving program, Firewood employees from across our global offices are invited to nominate charitable organizations that champion human dignity, support local communities, and align with our values of humility, authenticity, inclusivity, and (social) responsibility. Now in its eighth year, the Season of Giving program is a key initiative of our yearlong Firewood in the Field charitable platform.

“Season of Giving is a hallmark of our culture and taps into the generous nature of our employees,” said Kamron Hack, director of people and culture at Firewood. “This program gives our people an opportunity to share their passion for the community with our entire organization.”

This year, Firewood is donating $30,000 to support these three employee-nominated nonprofit organizations:

Field Lane has a longstanding tradition of providing resources and services to vulnerable and often-overlooked groups. This UK-based organization leverages its expertise to support individuals with disabilities and help them lead quality and independent lives, and its commitment to creating authentic, active participation for everyone embodies inclusivity. Field Lane was nominated by Senior Art Director Carl Tarry.

Feeding America is the largest domestic hunger-relief organization in the US, vital to those who are food-insecure and those who have been made food-insecure due to the pandemic. With a nationwide network of 200 food banks and 60,000 food pantries, Feeding America exists to restore dignity and help others live more secure lives. Feeding America was nominated by Senior Copywriter Mandy Haga.

Little Brothers – Friends of the Elderly (LBFE) is committed to relieving isolation and loneliness among the elderly, a mission that aligns closely with our commitment to creating meaningful connections. COVID-19 has the elderly at an increased risk of isolation and LBFE is working to innovate and overcome hurdles to ensure the elderly are being social and served. Little Brothers – Friends of the Elderly was nominated by Senior Proofreader Carrie Hadler.

Each organization will receive an initial contribution of $10,000 in addition to continued support throughout the upcoming year, which may include pro bono digital marketing, volunteer work, and ad hoc support. Firewood has donated nearly $350,000 to charitable organizations through its giving events while, in just the past few years alone, Firewood employees have devoted hundreds of hours in pro bono digital marketing assistance to more than 20 charitable organizations. 

“At Firewood we’re deeply committed to caring for the underserved and underrepresented in our communities,” said Firewood co-founder Lanya Zambrano. “It’s an honor to be able to donate our time and financial resources to employee-nominated charitable organizations that are doing such important and much-needed work.”

For more information on Firewood pro bono efforts and the Season of Giving program, visit https://firewoodmarketing.com/giving-back/.

About Firewood Team

Firewood is a global digital marketing agency founded on the idea that good people are good business. With a model that focuses on speed, quality, and value, it partners with top tech brands, startups, and Fortune 500 companies—including Google, LinkedIn, Facebook, Salesforce, Cummins, and other key clients—providing strategy and insights, creative, performance media, events, and technology services. Firewood was named an Ad Age Best Place to Work 2020, ranking No. 13 of the Top 25 (201+ employees). Firewood also ranked No. 1 on the San Francisco Business Times’ list of largest Bay Area advertising agencies (2020), No. 1 on the list of largest advertising, marketing, and PR agencies in Silicon Valley by the Silicon Valley Business Journal (2019 and 2020), and an Adweek 100: Fastest Growing Agency (2019 and 2020) and Top 10 Fastest Growing Large Agency (2019 and 2020). Founded in 2010, Firewood is headquartered in San Francisco with seven offices in four countries and over 400 employees. In October 2019, Firewood merged with global creative production company MediaMonks to become the digital marketing arm of S4 Capital (SFOR.L).