We were devastated by the recent murders of George Floyd, Breonna Taylor, and Ahmaud Arbery—to name only a few—and we believe it is our responsibility to address systemic racism and inequity head-on. As part of the #CommitToChange movement, we publicly join a growing list of agencies taking action to ensure Black voices are represented in the creative process and in senior and leadership positions in our industry.
Our woman-and-minority-led agency was built on four core values that guide our decisions on who we work with and what projects we work on, and our interactions with each other and our communities.
Our values attract the kind of people who believe in equality, equity, and justice for everyone. And when we joined the S4 Capital family of companies, we found like-minded partners that share our values.
*Includes American Indian or Alaska Native, Native Hawaiian, or Other Pacific Islander
And this brings us to this moment. We’ve been working on creating a more inclusive and diverse workforce, and while there’s more work to do we’ve made progress in a number of areas. Thirty-seven percent of our US-based employees are ethnically diverse, 64% are women, and women make up 68% of our leadership roles. Even so, we must focus on expanding our inclusive culture to ensure our racial composition reflects all communities, particularly Black Americans who are currently underrepresented at Firewood.
Although we’ve made a commitment to promoting diversity and inclusion—launching a D&I initiative in 2019 to infuse more diverse and inclusive practices into our operations, conducting a D&I assessment to uncover areas for improvement, promoting education on allyship and anti-racism, and donating financial and pro bono support to relevant or underrepresented communities and charitable organizations—we recognize we need to do more.