The Road to a Happy and Healthy Brand

In an ideal world, everyone knows about your brand. After all, the goal of every marketing campaign and social push is to spread the word, even if you’re already a household name.

But one of the many lessons we’ve learned recently is that the world can change—dramatically—in the blink of an eye. And at a time when purchase decisions can be driven largely by brand values instead of the product itself, it’s vital to communicate what your brand stands for in a way that resonates with your customers—so understanding their perceptions about your brand is key. And the way to get there is with brand health tracking, a method of measuring the overall strength of your brand and tracking it over time.

We’ve released a new white paper to help you do just that.

Authored by our behavioral science lead and Director, Strategy April Huff, PhD, The Road to a Happy and Healthy Brand outlines methods for measuring, monitoring, and analyzing your brand’s health to garner valuable insights about your brand as well as perceptions about your competitors, your industry, and your positioning with both. The paper also provides clear steps on how to apply what you’ve learned to your marketing strategy so that you can make the right decisions at the right time. 


Download the white paper, The Road to a Happy and Healthy Brand

About Firewood Team

Firewood is a global digital marketing agency founded on the idea that good people are good business. With a model that focuses on speed, quality, and value, it partners with top tech brands, startups, and Fortune 500 companies—including Google, LinkedIn, Facebook, Salesforce, Cummins, and other key clients—providing strategy and insights, creative, performance media, events, and technology services. Firewood was named an Ad Age Best Place to Work 2020, ranking No. 13 of the Top 25 (201+ employees). Firewood also ranked No. 1 on the San Francisco Business Times’ list of largest Bay Area advertising agencies (2020), No. 1 on the list of largest advertising, marketing, and PR agencies in Silicon Valley by the Silicon Valley Business Journal (2019 and 2020), and an Adweek 100: Fastest Growing Agency (2019 and 2020) and Top 10 Fastest Growing Large Agency (2019 and 2020). Founded in 2010, Firewood is headquartered in San Francisco with seven offices in four countries and over 450+ employees. In October 2019, Firewood merged with global creative production company MediaMonks to become the digital marketing arm of S4 Capital (SFOR.L).