I shouldn’t be saying this. I’m a full-time professional copywriter who’s been at this gig for more than 15 years. I’ve worked with countless clients to shape business and marketing communications into effective copy that achieves tangible goals. But here’s my secret: I hate writing. Or rather, certain aspects of writing make me so consistently uncomfortable that I hate it in the moment. These are my low points.
And yet, I remain in this career. Because, here’s the irony, all of the aspects that make writing difficult, draining, and frustrating are the same things that also make it rewarding, worthwhile, and—dare I say it—fun.
So here are my dark thoughts laid bare, along with the reasons why these are all actually good things and necessary for creating quality work.