Few things get in the way of good communication more than bureaucratic language. Overly complex terms make it hard for readers to understand what you’re trying to say (besides being as annoying as hell). And that means people are less likely to take the action you want them to.
It’s not a matter of dumbing down the message, but rather of speaking more clearly. Sticking with simple words and phrases increases the odds you’ll strike a chord with your audience.
Here at Firewood we often write about technology topics for our clients, which means we have to be on guard to steer clear of jargon. It’s easy to lose readers in the weeds by going into too much detail using technical lingo.
Every day we run across terms that muddle more than they clarify. Here are our current top-five pet peeves, along with some alternatives:
What words or phrases get under your skin? Let us know and your term may appear in a future blog post.