Program Management, Creative Concepting, Creative Strategy, Email, Digital, UX design, Design & Copy Services
The first time using a new product can often be confusing. To guide customers through their initial experiences with Android Pay, Firewood Marketing created a series of onboarding emails—helping users around the world to get started, navigate updates, and get back on track if they’ve lapsed. Now, Firewood offers ongoing support to the Android Pay team by creating materials for website pages, the Google Play Store, and various promotional efforts—to ensure quality and consistency across languages and countries. For global B2B communications, Firewood created a series of persuasive case studies to be used by high-value development teams, illustrating the success of Android Pay in apps.