Creative Strategy, Creative Concepting, Design & Copy Services, Email, Creative Product Management
Cultivating community takes regular communication, guidance, and support. To help enhance translation solutions for millions of users across multiple languages, Google created the Google Translate Community—where linguists can easily provide their expertise. To orient new participants, Firewood Marketing created a series of email communications, from a warm welcome to actionable next steps. Firewood also supported the creation of strategic follow-up messages. Inactive members receive messaging to motive their re-engagement, while the community’s top contributors receive acknowledgment of their input—and are encouraged to stay active and connected.