Google Pay


Creative and brand strategy, email, social, web design, digital banners, video, animation, and in-app interstitials

From strategy to deployment, we partner end to end

What began as a few emails, images and in-app production work for the Google Play Store has now evolved into a relationship that has enabled us to become a valued creative partner for Google Pay.

We’ve helped the client execute its email rebrand, from Android Pay to Google Pay, with style guidance and new email templates. The team has grown from two project-based members to a full team of 12, allowing us to deliver everything from concepts and copy to illustrations and motion graphics—and more. And Firewood now handles the development and deployment of all the emails we create, with global localization support for 24 markets and 39 languages.